A multi-platform approach to boost sales, brand awareness and establish Om Steel's digital footprint across India, USA, UAE & China.
Challenges
Brand Awareness
Building online brand awareness in order to get organic traction.
Established competition
The brand had to be pitched against well-established brands like Jindal and Steel Tubes.
Product Visiblity
Showcase the product USPs & highlight the benefits of post sales services to build loyal customer base.
Digital Strategy
WEBSITE
Created a new responsive website showcasing the company's experience with stainless steel
pipes, distinct categorization of the product ranges, geo-tagged manufacturer locator,
highlighted the benefits for wholesalers for partnering with the brand
Ensured that the website is easy to navigate with an adequate Call-To-Action at suitable
locations based on the path to purchase. Ensured that the user reaches the desired
information with minimal clicks (i.e. digital thumb-rule, 3 clicks)
SEO
Utilized On-page, Off-page, and advanced SEO activities to increase the organic ranking of some of the high relevance and high volume keywords to reach the right customers across different target locations like India, Belgium, USA, UAE, etc.
TARGETING & PAID MEDIA
Identified the decision-making unit and thereby leveraged paid media channels like Google Search, Google Display, YouTube, and Facebook Lead generation
SOCIAL MEDIA
Established a strong social media presence by curating engaging content. Promoting the Facebook business page to get initial momentum in terms of likes.
Our
Results
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