A multi-channel approach to create a powerful & distinct digital presence & increase market share across Florida, the US
Challenges
Online Presence
To establish a strong & comprehensive online presence to dominate local search.
Post-sales Services
Consistent communication about the deals & benefits of post-sales services to increase customer loyalty
Higher Competition
Being in an ultra-competitive market, the brand had to be pitched against well-established brands like Hreg, Carmax, Drivetime, AutoTraders, etc.
Digital Strategy
BRAND AWARENESS
Communication focused on the points that would contribute to brand and dealership consideration. The ultimate aim was to redirect users to website and submit the lead form or visit the dealership.
GEO-TARGETING & PAID MEDIA
Identified the decision-making unit and thereby leveraged paid media channels like Google Search, Google Display, YouTube, and Facebook Lead generation campaigns.
Re-targeting users using Google Search, YouTube Bumper & Display ads focussed on
competitive advantage, warranty, free test drives, and other deals that would urge the user toward a purchase.
SEO
Utilized On-page, Off-page, and advanced SEO activities to increase the organic ranking of some of the high relevance and high volume keywords to reach the right customers across different target locations like Miami, West Palm Beach & Hollywood, Florida.
SOCIAL MEDIA
Established a strong social media presence by curating engaging content (videos, posts,
stories, event updates, deal promotions & more).
Established an all-encompassing online presence (on Facebook and Instagram) to promote the brand. The target for social media campaigns was to maximize traffic to the site.
MARKETING AUTOMATION & COMMUNICATION
Users who did not contact the dealership but were stuck in the pipeline were re-targeted & communicated with offers and dealership USP’s. We used Dealersocket CRM to track and nurture leads from all platforms in one place, giving us end-to-end insights.
Our
Results
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